Sheffield Showcase #2 – Drop Dead Clothing

Every month, Mixtape Couture will be showcasing and shining a light on the talent that can be found in Sheffield. From bands to fashion brands, shops to retaurants, events to exhibitions, if it’s in Sheffield and it’s worth you knowing about then I will be letting you know. Whether you are a Sheffield resident yourself or are planning a visit one day [which I highly recommend] then hopefully this feature will help you to know where to visit, what to do and what’s going on in the Steel City.

This time around I’m going to feature a favourite of mine and something I’ve written about a lot on this blog before, Drop Dead Clothing. The alternative clothing brand that started way back in 2005 has come a long way since it’s days as an alt t-shirt company and has become a fully fledged company producing some of the best clothing collections on offer anywhere season after season.

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These days you’ll find everything from signature denim to quirky jewellery, parka’s for winter and bombers for summer, t-shirts, vests, dresses, bikinis, accessories and more. The designs these days are a lot more refined but still unique and completely different to anything else on the high street or online. The pieces themselves are nothing but quality, well made, well designed, packaged beautifully when they arrive and the fabrics are worth paying for.

Some of Drop Dead’s earliest pieces, source –

Set up, created and run by Bring Me The Horizon’s Oli Sykes, the company instantly found a market through the band’s fans but as the band grew and the designs continued to improve Drop Dead outgrew just supplying fans of BMTH and music fans, taking the alternative fashion world to the next level. From humble beginnings the brand has built up to one of the most recognised names worldwide, shipping all over the world and worn by everyone from the alt bands who’ve supported the brand from the start to big name celebrities from musicians to actors, presenters to sports stars.

Drop Dead’s London Flagship Store, source –

Having opened their flagship store on Kingly Road in London a few years ago it has seen the business soar even further, with band signings and flash instore sales provoking seriously long queues down the street, it’s definitely an attraction and success. Last year, the brand opened the doors to their Sheffield warehouse creating their second store and the first in their home city. Again this has become a success in Sheffield and with people travelling from all over to visit the store and pick up some quality wears.

The brand strives to create ‘unique, high quality, limited menswear, womenswear and collectibles, inspired by internet culture, life on the road and an ever-evolving taste in music and art’ [source]. That is something I believe they have acheived over the years creating quality pieces that look good and unique, there has been an array of collaborations with bands, artists and institutions such as Sega and the recently dropped Itchy and Scratchy collab. Everything is current and cultural yet a lot of the designs are timeless and will last and look good for years and with such quality garments as well it really will last for years.

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Both images from Drop Dead’s most recent season collections

In terms of putting Sheffield on the fashion map, Drop Dead has more than done that. As it expands year on year and brings out great collection after great collection I can only see things getting better for the brand that has turned alternative t-shirt company into respected and loved fashion label that still retains it’s own unique quirk. It’s a brand I love and rave about a lot on here and not just because they are from Sheffield but because they are brilliant at what they do, creating fashion I love and love to wear and that is something that deserves to be talked about and have a light shone on it.

Check out Drop Dead Clothing by visiting their website, their Facebook page or their blog. You can also follow them on Twitter – @DropDeadUK or Instagram – @dropdeadofficial

To wrap things up I thought I’d include a little wishlist of pieces I love from their current online collection [since making this wishlist I have actually bought some of the pieces in their recent sale]:

Drop Dead Clothing Wishlist


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